How to Use Video Marketing to Reach New Customers
When it comes to digital content production for business purposes, video marketing has emerged as a wonderful tool to reach and engage their target audience effectively. In Australia, video marketing is gaining momentum as a key component of business marketing strategies, using a compelling message, evoke emotions, and showcase products or services. This article explores […]
Corporate Social Responsibility (CSR): What It Is, Types
What is Corporate Social Responsibility (CSR)? Corporate social responsibility (CSR) is a self-regulating business model that ensures a company remains socially accountable to itself, its stakeholders, and the broader public. By practising CSR, also known as corporate citizenship, companies become aware of their impact on various aspects of society, including economic, social, and environmental dimensions. […]
Business Intelligence: What It Is, Types, Benefits
What is Business Intelligence (BI)? Business intelligence (BI) leverages technology to analyse business data, empowering executives and managers with actionable insights for informed decision-making. It encompasses various processes like data mining, process analysis, performance benchmarking, and descriptive analytics. BI integrates all business-generated data, offering easy-to-understand reports, performance metrics, and trends vital for management decisions. Key […]
Corporate Citizenship: What It Is, Stages, Example
What is Corporate Citizenship? Corporate citizenship encompasses a business’s social responsibilities and its commitment to meeting legal, ethical, and economic obligations, as determined by shareholders. Corporate citizenship is gaining significance as both individual and institutional investors increasingly seek out companies with strong environmental, social, and governance (ESG) practices. Key points: Understanding Corporate Citizenship This concept […]
Venture Capital: What It Is, How It Works
What is Venture Capital (VC)? Venture capital (VC) is a form of private equity that provides financing to startup companies and small businesses with long-term growth potential. Typically sourced from investors, investment banks, and financial institutions, venture capital can also include technical or managerial expertise. Key points: Understanding Venture Capital (VC) Venture capital (VC) provides […]
Margin Account: What It Is, How It Works
What is a Margin Account? The term “margin account” refers to a brokerage account where a trader can borrow money from their broker-dealer to purchase stocks or other financial products. The margin account and the securities within it serve as collateral for this loan. A margin account comes with a periodic interest rate that the […]
Margin Call: What It Is, Example
What is a Margin Call? A margin call happens when an investor’s equity in a margin account falls below the required threshold set by the broker. In a margin account, investors use a combination of their own funds and borrowed money from the broker to purchase securities. Specifically, a margin call is the broker’s request […]
Deliverables: What They Are, Types
What Are Deliverables? The term “deliverables” in project management signifies the tangible or intangible goods or services that must be provided upon a project’s completion. For instance, in a project focused on upgrading a firm’s technology, a deliverable could be the acquisition of a dozen new computers. Conversely, in a software project, a deliverable might […]
Scope: What It Is, How It Works
What is Scope? Scope encompasses the collective objectives and requirements essential for project completion. This term is frequently employed in project management and consulting. A clear definition of project scope enables managers to accurately estimate costs and timeframes, rendering scope management pivotal in business operations, facilitating time and cost savings. Project management typically distinguishes between […]
The Peter Principle: What It Is, How It Works
What is the Peter Principle? The Peter Principle observes that within most organisational structures, such as those found in corporations, employees tend to be promoted to higher levels until they reach a point where they are no longer competent in their roles. In simpler terms, an adept front-office secretary might be promoted to the role […]
Quantitative Analysis: What It Is, How It Works
What is Quantitative Analysis? Quantitative analysis (QA) involves employing mathematical and statistical methods to grasp the dynamics of financial markets, aiding in making well-grounded investment or trading decisions. Through the examination of historical stock prices, earnings reports, and other pertinent data, quantitative analysts, often referred to as “quants,” endeavour to predict market trends. Diverging from […]
Qualitative Analysis: What It Is, Example
What is Qualitative Analysis? In business and management, qualitative analysis involves leveraging subjective judgement to evaluate a company’s worth or potential, drawing upon non-quantifiable factors like managerial proficiency, industry trends, the robustness of research and development efforts, and labour dynamics. Unlike quantitative analysis, which centres on numerical data typically found in reports like balance sheets, […]
